CBS’ The Good Fight — Main Title Pitch

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The creators of CBS’ The Good Wife approached The Lobby about creating a full length (90+ second) main title sequence for their spin off show, The Good Fight. Playing with the theme of  “New Beginnings,” Creative Director Heather Herbert Skinner played with the idea of:

When things are falling apart, sometimes they are just falling into place.

This title sequence features both personal and work items falling through space in slow motion. Items begin to fracture and come apart. Then, as the sequence begins to resolve, items alight on a clean organized work space.